Celebrating EasyDo's 50 years of cleaning bliss

EasyDo Celebrates 50 Years of Innovation

Celebrating its 50th anniversary, cleaning product company, EasyDo, has come a long way since being founded in 1968 in North Finchley, London.

With its Dishmatic, Bathmatic, Ecoforce and Hobcare products now available around the world, EasyDo’s brands are renowned for their functionality, practicality, and effectiveness.

Established by Solomon and Benny Neumann, the company is still very much a family affair with four generations involved in the business, and Daniel and Paul Neumann (grandsons of Solomon and sons of Benny) currently at the helm as Joint Managing Directors.

Directors Daniel and Paul discuss Easy Do's beginnings

Daniel says: “Our grandfather and father came to the UK as Czech refugees and fifty years on we are hugely proud of their achievements. Before launching EasyDo, Solomon, my grandfather, was one of the founders and part of the technical development team for DIY brand Polycell. I think innovation must be in his blood.”

With a focus on pioneering and practical DIY products, EasyDo introduced the first-ever white grout whitener and revolutionary wood filler to the UK; and the company is still very much at the forefront of developing products that fulfil the demands of today’s consumers. Daniel continues: “Our market leading Dishmatic range is the original dispensing fillable and refillable washing up tool and Dad developed this back in 1985.”

Since its launch, Dishmatic has revolutionised washing up and users love that it is fillable, dispenses just the right amount of washing up liquid and has refill sponges.

Joint managing director, Paul Neumann adds: “It’s been over thirty years since our father developed Dishmatic and the brand hasn’t stopped still. It’s constantly evolving with new products being introduced, such as the recent launch of Dishmatic Glide.

Glide is the latest innovative addition to the Dishmatic family. A dish brush reinvented, Glide has been designed with a curved head and staggered bristles and blades to make washing up a breeze. Its unique shape also reduces food residue trapped in its bristles and, as it can be washed in the dishwasher, it lasts significantly longer than standard dish brushes.

Back in 1985 Dishmatic products were manufactured in a dilapidated old mill in Wellingbor- ough, Northamptonshire. Today, with a state-of-the-art factory in the same town, approxi- mately four million Dishmatic handles are made each year. Paul adds: “We’re very proud to still have our manufacturing base here in the UK and that Dishmatic products are exported all over the world. As the market leading dispensing washing up tool here in the UK, as well as in Australia and Ireland, Dishmatic really has become everyone’s favourite ‘dish friend’.”

Daniel concludes: “Over the last fifty years we have developed products loved and used by homeowners everywhere. Innovation and functionality will always be at the forefront of our product design. With that in mind it’s exciting to think what the next fifty years may bring.”