As well as turning our products, packaging, social media, newsletter and logo pink, our chosen Breast Cancer charities to donate to this year are Against Breast Cancer (UK) and Young Pink Sisters (Australia), both of these charities do tremendous work all year round to help those effected by the disease.
Against Breast Cancer (UK)
Against Breast Cancer was founded by Dr Anthony Leathem and his wife Patricia in their quest for a future free of breast cancer. Thirty years ago, Anthony was a pathologist at University College London; his wife Patricia a breast cancer theatre nurse at Oxford’s Churchill Hospital. Upset by the number of postmortems he carried out each day on young women with breast cancer, Anthony started carrying out research into breast cancer survival.
Today, Against Breast Cancer funds pioneering research into new treatments, tools for earlier diagnosis and advice to reduce the risk of recurrence and secondary spread. Working with expert scientists they want to increase the survival rates of all breast cancer patients and ultimately, discover a vaccine against breast cancer.
“Having a continued partnership with such a prestigious brand that our supporters recognise every October is fantastic for Against Breast Cancer. The £10,000 donation goes to our vital research into secondary spread breast cancer. As a charity we fund research in; Prevention, reducing risk, Detection and earlier diagnosis and Therapies, more effective treatments. We couldn’t fund this innovative research without funds, so we are grateful to be partnered with Dishmatic” – Kelly Gibson, Head of Fundraising.
Young Pink Sisters (Australia)
Going through breast cancer as a young woman presents many roadblocks. One of them has become prevalent and that is financial struggles. Going through treatment is not cheap in Australia and causes a lot of distress that is an additional stress on top of the already incredibly difficult situation, but unfortunately, this is a reality for most. Young Pink Sisters are there to help those who are struggling through immediate financial relief, provide an ear to listen and a shoulder to cry on throughout the treatment process and beyond.
Supporting Social Media Activity
The last two years, we decided to do some additional social media activity to encourage our fans to get involved – this included Brew for Breast Cancer and the Dishmatic Pink Challenge. Brew for Breast Cancer was created to inspire fans and followers to have a pink themed tea party to help raise awareness and bring people together (in person when allowed, or virtually) during the difficult time of the pandemic. Whereas the Dishmatic Pink Challenge was all about cleaning, we shared a different household item per week in October to encourage people to clean this with a pink Dishmatic product (sharing this on Instagram with their top tips too of course!). Both of these had bonus incentives of being entered into a draw to win a product bundle and bigger prize too – we had some brilliant entries for both of these challenges are we are so grateful for our fans helping us to continuously support the cause and spreading further awareness!
We have decided we’d like to mix it up this year though and we will be doing some completely new activity (exciting!) …
Dishmatic Pink Quiz 2022
We are encouraging our fans to host / take part in Dishmatic’s Pink Quiz any time throughout October! We would love to see as many people take part and post about this on their Instagram pages with the #DishmaticBCAQuiz hashtag. Are you hosting a quiz night? Let us know by uloading a picture and you and the contestants will be entered into a prize draw to win a delightful Dishmatic product bundle!
To download your copy of the quiz questions and answers, please click here!
You can either read the questions off your screen, print these out, or pop us a message on Instagram or Facebook with your name, address, and letting us know you’d like to take part and we will send you out a printed copy of the questions!
Dishmatic Pink Baking Challenge 2022
Ready, set, bake! Inspired by the start of The Great British Bake Off we thought let’s try and get people baking at home… there’s so many baked goodies that can be made in pink we thought it’s a perfect opportunity for people to get their chef’s hat on and raise awareness for a good cause whilst getting something yummy to eat at the end of it too. If you fancy cooking up a perfectly pink bake, upload this to your Instagram using #DishmaticPinkBaking and we will choose one lucky winner to be sent a Dishmatic product bundle!
We’d love to see you take part in either of our two challenges throughout October, alternatively you can show support by buying our pink products (in all major UK and Australian retailers), or just by following our activity throughout October on Instagram, Facebook, and TikTok.